Illinois Editorial FORUM

Illinois Editorial FORUM | 11/14/2005
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Citizens Push to Improve TV, Then and Now

By: Steve Macek , Mitchell Szczepanczyk


OP ED

In 1961, Newton Minow, then chair of the Federal Communications Commission, famously decried television programming at the time as a "vast wasteland." Many citizens including area educators, religious groups, community organizations, and unions agreed and complained that our TV stations were consistently ignoring local issues.

In 1962, the FCC responded to these concerns by convening a landmark series of hearings in Chicago to determine if television stations were fulfilling their legal obligations to serve the public interest. While the hearings didn't forge any key policy changes, they did reaffirm the FCC's commitment to require TV broadcasters to reflect community concerns and showcase community voices in at least some programming.

After more than four decades of rampant commercialism and lax FCC oversight, television today is much worse than it was in the early 1960s. Exhibit A: Chicago TV stations' horribly inadequate coverage of nonfederal elections in 2004. The Center for Media and Public Affairs, a media research group, found that the five highest-rated TV stations in the Chicago market devoted less than 8 percent of their newscasts to election coverage in the month before Election Day 2004.

Some 66 percent of that coverage dealt exclusively with the presidential campaign, while less than 1 percent covered state legislative races. This mirrors a pattern in local media across the country; the Lear Center's local news archive at the University of Southern California studied 11 media markets during this same time and found that a given half-hour of local news averaged a mere 2.4 minutes devoted to local electoral coverage.

Exhibit B: Chicago's TV stations consistently ignore news about and perspectives from communities of color. Chicago's population is 37 percent African-American and 26 percent Latino, yet no person of color hosts any locally-produced public affairs shows on the city's English-language stations. A study of the guests appearing on one flagship news show found that more than 79 percent of guests were white, only 12 percent were African American, and less than 3 percent were Latino. Multiple studies also confirm that local TV news coverage of predominately African-American and Latino neighborhoods in Chicago overwhelmingly focus on crime and social dysfunction and exclude all other topics.

Clearly, another FCC investigation into the inadequacies of television is long overdue.

Fortunately, media reform activists may provide a glimpse of hope. TV broadcasters must renew their broadcast licenses every eight years, at which time citizens can file objections with the FCC. All of the TV licenses in the state are up for renewal in 2005, and the growing media reform movement has seized on this opportunity to force broadcasters to pay attention to their concerns.

On November 1, Chicago Media Action -- the city's leading media reform group -- petitioned the FCC to deny the license renewals of nine English-language TV stations in Chicago. The petition pointed to the paucity of TV coverage of local elections as its basis for complaint.

At the same time, Third Coast Press, a Chicago-based community newspaper and web-site, filed its own petition asking the FCC to revoke the licenses of nearly 20 Chicago-area stations. Their filing addressed a number of concerns, including scant and dismissive news coverage of antiwar protests and increasing violence against women on TV.

The FCC should take these petitions seriously. The performance of the stations in question has been deplorable and their license renewal applications should be closely scrutinized. Moreover, the problems with Illinois' TV broadcasters are symptomatic of the shortcomings of American television in general. Acting on the complaints raised by media reform groups would send a powerful message to TV stations around the country.

If the FCC accepts either or both of these petitions, the license renewal applications of the affected stations would be subject to a hearing. Ultimately, the issues raised in these petitions deserve to be discussed in an open and public forum so that area residents can finally weigh in on the dismal service they receive from their TV outlets.

Forty-three years have elapsed since those 1962 hearings and the public has been forced to endure a continuing "vast wasteland" with nary an oasis in sight. It is high time citizens were given a chance to talk back to their TV sets again.

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Macek is an assistant professor of speech communication at North Central College. Szczepanczyk is an organizer with Chicago Media Action and a frequent contributor to assorted Chicago-area independent media efforts in print, web, radio and television.


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PRESS RELEASE

In 1961, Newton Minow, then chair of the Federal Communications Commission, famously decried television programming as a "vast wasteland." Minow saw his words echoed by Illinois citizens when they complained that TV stations were consistently ignoring local issues. The FCC responded the following year to these concerns by convening a series of hearings in Chicago to determine if the stations were fulfilling their legal obligations to serve the public interest.

"After more than four decades of rampant commercialism and lax FCC oversight, television today is much worse than it was in the early 1960s," say Steve Macek an assistant professor of speech communication at North Central College, and Mitchell Szczepanczyk, an organizer with Chicago Media Action. "Clearly, another FCC investigation into the lack of localism and quality journalism on commercial and public television in is long overdue."

"Shoddy non-federal election coverage is one of the reasons local television stations are not upholding their obligation to adequately inform the public," says Macek in an article for the Illinois Editorial Forum. "The five highest-rated TV stations in the Chicago market devoted less than 8 percent of their newscasts to election coverage in the month before Election Day 2004. Some 66 percent of that coverage dealt exclusively with the presidential campaign, while less than 1 percent concerned state legislative races."

"Media coverage frequently excludes local minority groups as well," Szczepanczyk adds. "Chicago's population is 37 percent African-American and 26 percent Latino, yet no person of color hosts any locally-produced public affairs shows on the city's English-language stations. One study found that more than 79 percent of guests were white, only 12 percent were African American, and less than 3 percent were Latino. Multiple studies also confirm that local TV news coverage of predominately African-American and Latino neighborhoods in Chicago overwhelmingly focuses on crime and social dysfunction."

"Despite the discouraging numbers there is still hope in the fight to hold media outlets accountable for informing the public," Macek adds. "Many local media groups are petitioning the FCC to remove the licenses of media outlets, in an attempt to get the stations to pay attention to local concerns."

"Ultimately, the issues raised in these petitions deserve to be discussed in an open and public forum so that area residents can finally weigh in on the dismal service they receive from their TV outlets," Macek and Szczepanczyk conclude. "Forty-three years have elapsed since those 1962 hearings and the public has been forced to endure a continuing 'vast wasteland' with nary an oasis in sight. It is high time citizens were given a chance to talk back to their TV sets again."



PUBLIC SERVICE ANNOUNCEMENT/GUEST EDITORIAL

An FCC investigation into the lack of localism and quality journalism on commercial and public television in Chicago and across the state is long overdue.

Many area stations are not fulfilling their legal obligation to serve the public interest. The five highest-rated TV stations in the Chicago market devoted less than eight percent of their newscasts to election coverage in the month before Election Day 2004. Some sixty-six percent of that coverage dealt exclusively with the presidential campaign, while less than one percent concerned state legislative races.

Local media organizations are petitioning the FCC to remove the licenses of these media outlets in an attempt to make the stations pay attention to local concerns.

Ultimately, the issues raised in these petitions deserve to be discussed in an open and public forum so that all area residents can finally weigh in on the dismal service they receive from their TV outlets.


About Steve Macek:
Macek is an Assistant Professor in the department of Speech Communication at North Central College in Naperville, IL where he teaches courses in media studies, persuasion and public speaking. He is currently completing a book on media representations of the urban crisis of the 1980s and 90s for University of Minnesota Press. He has also done research on various areas of media policy and on media reform movements. In addition to being a teacher and scholar, Macek is active politically in the media reform, anti-war and anti-corporate globalization movements.

About Mitchell Szczepanczyk:



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